Academy : ProfitSee

Dec 11, 2014 | Marketing | Special Events & Webinars

Cash is King, but Marketing is Everything: Part Four

As an accountant or CPA you are an expert at what you do, but how do you get your clients to see your larger value? Are there ways to generate new clients to these services? Marketing shapes your practice. Done right, it will help you increase client retention and growth by attracting new clients. In this final part of the series you will learn how Pricing, Sales Strategies, Promotion, Merchandising, and Event Management all contribute to the appeal of your practice and set your self apart from the competition.

Nov 12, 2014 | Special Events & Webinars | Marketing

Cash is King, but Marketing is Everything: Part 3

Setting yourself apart from the competition is not a small task. But it is a hugely important part of creating and maintaining a client base. As an accountant or CPA you are an expert at what you do, but how do you get your clients and potential new clients to see your true value? How do you market yourself to stand apart?

Sep 18, 2014 | Marketing | Special Events & Webinars

Cash is King, but Marketing is Everything: Part 2

The September presentation partnered with iShade. The biggest challenge accountants, CPAs, bookkeepers, and business advisors face is getting their business clients to see the value in the consultative services they offer. This is why Marketing is Everything. Marketing gives the belief of value in what you have to offer...

Jul 10, 2014 | Marketing | Special Events & Webinars

Cash is King, but Marketing is Everything: Part One

Capitalism is “an economic system of barter in which each party in the trade believes they have received equal or greater value in exchange for what they gave up.” The key word being “believe,” without this belief in the value, no one would engage in the barter! This is the greatest obstacle that financial advisors are facing with their business clients: how to get them to see the value in consultative services...

Jul 9, 2014 | Marketing | Management | Business Strategy

Cash is King, But Marketing is Everything!

There are 12 disciplines in marketing. These 12 elements help you shape and grow your accounting or advisory practice...