Academy : ProfitSee

Dec 15, 2014 | Management | Business Strategy

The Zen of the Company: Capitalism

Part three: Capitalism is an economic system through the exchange of goods or services in which all parties in the trade believe that the value received is equal to or greater than the value offered. In the simplest form, capitalism is nothing more than barter. Each party believes they received something that was worth more to them than what they offered. The key word in this statement is believe....

Dec 11, 2014 | Marketing | Special Events & Webinars

Cash is King, but Marketing is Everything: Part Four

As an accountant or CPA you are an expert at what you do, but how do you get your clients to see your larger value? Are there ways to generate new clients to these services? Marketing shapes your practice. Done right, it will help you increase client retention and growth by attracting new clients. In this final part of the series you will learn how Pricing, Sales Strategies, Promotion, Merchandising, and Event Management all contribute to the appeal of your practice and set your self apart from the competition.

Dec 8, 2014 | Management | Business Strategy

The Zen of the Company: It Takes Three

Part two: Triangles are very unique shapes. They are the only intrinsically strong structure (the angles of the corners cannot be moved under a load). They can be assembled to create a sphere (think geodesic dome). Many factors in life revolve around three elements; work, rest, and play is the most obvious example. For companies, it is the nearly constant motion around three key elements of the business...

Dec 1, 2014 | Management | Business Strategy | News

The Zen of the Company: Basketball

Part One: What does basketball have to do with managing your firm? Well, like The Chicago Bulls, it's all about the strategy. The success of their team was from the co-dependence, trust, discipline, and integrity to the common cause, not the individual levels of unique talent that they regarded as the largest contributing factor to their success...

Nov 19, 2014 | Management | Accounting | Business Strategy | News

Redesigning Your Firm for the New World

Improvements and changes in technology and business owner needs mean that the traditional assumptions that were used to build accounting practices are shifting. How can you create value in your accounting practice and keep your firm up to date?